📢 TRAI Introduces CTA Whitelisting (Jan 2025)
From January 2025, all message templates must include pre-approved Call-To-Action (CTA) links. This ensures higher compliance and prevents phishing attempts.
Read More →Mandatory for Bulk SMS, Voice SMS & WhatsApp Business Messaging
🚀 Start Registration
Distributed Ledger Technology (DLT) registration is mandatory under TRAI guidelines
for businesses to send Bulk SMS, Voice calls, and WhatsApp communications. Without DLT approval, enterprises
cannot run promotional, transactional, or OTP campaigns in India.
It ensures transparency, customer consent, and compliance under TRAI’s TCCCPR framework.
1. Entity/Enterprise Registration
2. Header (Sender ID) Registration
3. Content & Consent Template Approval
4. Start SMS & Voice Messaging
With digital communication evolving rapidly, TRAI’s DLT registration continues to be a crucial requirement for businesses in 2025. It prevents spam, protects customer privacy, and ensures only verified entities can send Bulk SMS, Voice messages, and WhatsApp communications.
Businesses that fail to comply with DLT regulations risk message rejections, penalties, and losing credibility with their customers. By registering with DLT through Easy Serve Communication, you ensure seamless communication across operators like Airtel, Jio, Vi, BSNL, MTNL, Tata, and Videocon.
From January 2025, all message templates must include pre-approved Call-To-Action (CTA) links. This ensures higher compliance and prevents phishing attempts.
Read More →TRAI mandates stricter tagging for variable fields in SMS templates. Entities must update their templates to avoid rejection during scrubbing.
Read More →
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