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Bulk messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals. It is used by media companies, enterprises, banks (for marketing and fraud control) and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing. Bulk messaging is commonly used for alerts, reminders, marketing but also for information and communication between both staff and customers.'Bulk SMS' or 'bulk messaging' refers to businesses sending SMS to one or more recipients via software platforms such as EASYSERVE. Bulk SMS can scale up to millions of recipients in the case of informational or promotional broadcasts. Alternatively, bulk SMS can also mean individual SMS sent to customers upon an action e.g. receiving an alert on credit card transaction. Both these activities can be easily carried out from bulk SMS platforms as they allow businesses to create, schedule, send and track SMS campaigns. Bulk SMS is used by SMBs, global enterprises, developers, educational institutes, NGOs and government agencies for product promotions, informational communications, transactional alerts, order updates, reminders, feedback and more. Check out how bulk SMS use cases for different industry verticals.
SMPP Gateway is preferred for high volume SMS traffic between ESME and SMPP server. SMS termination through SMPP gateway requires one SMPP client at your application end to connect with remote SMPP Gateway. At Easy Serve, we always believe in empowering developer and re-seller community. With our experience of more than a decade, we have come with a ready use SMPP gateway API for developers and re-seller. Our technical team can help you with necessary integration in your existing application on how to leverage SMPP gateway. Our SMPP SMS Gateway API is widely used by Enterprises, SMS aggregators , whole Sellers and agreegators to connect their Enterprise application or software to send Transactional and Promotional bulk SMS to their clients all over the globe. It also supports sending of all kinds of SMS including concatenated SMS, binary SMS and unicode messages.