Bulk messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals. It is used by media companies, enterprises, banks (for marketing and fraud control) and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing. Bulk messaging is commonly used for alerts, reminders, marketing but also for information and communication between both staff and customers.'Bulk SMS' or 'bulk messaging' refers to businesses sending SMS to one or more recipients via software platforms such as EASYSERVE. Bulk SMS can scale up to millions of recipients in the case of informational or promotional broadcasts. Alternatively, bulk SMS can also mean individual SMS sent to customers upon an action e.g. receiving an alert on credit card transaction. Both these activities can be easily carried out from bulk SMS platforms as they allow businesses to create, schedule, send and track SMS campaigns. Bulk SMS is used by SMBs, global enterprises, developers, educational institutes, NGOs and government agencies for product promotions, informational communications, transactional alerts, order updates, reminders, feedback and more. Check out how bulk SMS use cases for different industry verticals.